Inotec

Inotec deliver wound care technology that works seamlessly across the care continuum and aims to transform patients’ lives. They deliver advanced solutions to aid wound healing.

We have been working in close partnership with the new marketing team to revitalise and enhance their brand materials, ensuring they resonate more effectively with the target audience.

While the core logo has remained unchanged to preserve the existing brand recognition and loyalty built over the years, it now boasts a modernised color palette and a sleek gradient treatment. This subtle yet impactful change breathes new life into the logo, making it more appealing and relevant in today’s dynamic market. The brand has been further enhanced with contemporary graphics designed to simplify information delivery for the end user. These graphics are not only visually appealing but also highly functional, aiding in clearer and more efficient communication. The introduction of a brighter colour scheme imparts a fresh, vibrant look, reinforcing the brand’s commitment to innovation and forward-thinking.

Our extensive work on this project included updating the logo to reflect these modern enhancements, developing comprehensive brand guidelines to ensure consistency and coherence across all platforms and materials, and refreshing all related marketing materials to align with the new brand vision. This thorough approach ensures that every aspect of the brand is harmonised and delivers a cohesive message to the audience. By doing so, we have strengthened the brand’s identity and equipped it with the tools needed to thrive in a competitive landscape.

Our collaboration with the new marketing team has been an exciting journey of creative exploration and strategic refinement, culminating in a brand that is not only more visually compelling but also more effective in communicating its values and mission to its audience.

Our latest project involved producing an application video for the NATROX® Oxygen Wound Therapy device. We created custom illustrations to clearly and simply depict the application process, and we also sourced a voice-over artist. You can watch the animation here: www.youtube.com/watch?v=o0oLZpivsIA.

We are extremely pleased with the work D&A Creative have undertaken for us. They have a really thorough knowledge of our brand and were able to come up with a dynamic, modern and fresh look for our rebrand. They continue to offer a high level of creativity across the board on all the materials they produce for us, from printed literature to animations and everything in-between. We can always rely on them to act quickly on sometimes tight deadlines, with the same level of attention to detail and creativity. D&A Creative has become a valued member of the Inotec team and have shared our passion for making NATROX^® successful.

Marketing Manager, Global Marketing Manager, Inotec AMD