MarketPlace works with local people to create exciting, innovative, and fun creative experiences across the Fenland and the Forest Heath area of West Suffolk. Part of the Creative People and Places programme, developed by Arts Council England and with support from National Lottery funds.
MarketPlace was looking for a brand refresh for its marketing materials. Supporting so many different events and experiences for a wide-ranging audience – from toddlers to the retired community – meant that their marketing materials needed to work hard to appeal to a broad spectrum. Previous materials had lost brand coherency and the marketing team wanted someone to produce a range of template designs for flyers and posters. These could be used internally to create consistent materials for the different events.
The MarketPlace branding is bright, colourful and fun. It was important to retain these feelings but also making sure the marketing materials looked professional and would work for a range of events and audiences. We produced a suite of designs, playing with the existing colour palette and introducing some complimentary shades. We also looked at how imagery and fonts can be used – one key issue with some events being the lack of suitable photography so thinking how the design can work without imagery was key.
The final chosen design played on the fun ‘splat’ element of the existing logo. Overlaying bright coloured ‘splats’ gave the design a fresh, engaging feel. These shapes could be used to frame imagery, or as background for text and icons so they were very fluid and gave scope to the designs depending on content.
Once the design was signed off, we created a suite of templates, including various sizes of 1 and 2pp leaflets and posters, with varying amounts of content.
D&A Creative were amazing from start to finish. We needed a major brand refresh, but equally didn’t want to lose the feel of our original brand. D&A managed to give the branding a much needed makeover, while really bringing out the playful and creative feel we wanted to retain. We love the new designs and we now have a brand that really feels like us. Professional, prompt and innovative, D&A delivered the brief and more.
Marketing and Communications Officer, MarketPlace
