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Helping the Greater Cambridge Partnership reconnect with the public

Cambridge is a thriving and vibrant place to live and work, with a strong economy and a promising future. The city competes on a global stage and is a gateway for high-tech investment into the UK. The Greater Cambridge Partnership aims to ensure that the success of the area continues by investing in the transport infrastructure, housing and skills needed to see future economic growth.

We have worked with the GCP team over the last three years, producing materials to communicate detailed information about proposed transport projects in a user-friendly way. Following initial public consultations and development of options the GCP are now reconnecting with the public to get their views on schemes that aim to meet the area’s future transport needs.

The new materials needed to link to the Partnership’s new website, and as the process moves forward have a new look and feel to the original literature. A bold colour formed the base of the palette, with elements of the logo ‘wheel’ used throughout to add colour and graphical elements. Inside the leaflets the development of infographics to simplify and clearly communicate the proposals was used.

The materials created included leaflets, posters, bus stop advertising, newspaper and magazine advertising and bus tickets.

The team have been particularly pleased with the design and the materials and the feedback these have received from the target audience:
“Just to say thank you so much for all your hard work. We have a good number of people having their input from various different perspectives and organisations. One thing they all comment on, is how good the brochure looks and how nicely it seems to come together. “
Communications and Engagement Officer, Cambridgeshire County Council

 

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    We are a graphic design agency based in Huntingdon. We listen, we learn our clients’ business and using creative yet pragmatic thinking, we deliver targeted, memorable and effective work for them.

    • From brochures to advertising

      Brochures, leaflets, posters, advertising, annual report & accounts, we can design materials based on existing brand guidelines or create a new print identity for you. Typeface, colour palette, photography, illustrations and layout are all carefully considered.

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      Design is a key element in bringing a brand to life, not just your logo but how this translates across your brochures, advertising, website or exhibition stand. We consider all elements that are brought together in a design to represent a business, product or service.  

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      We create websites, email marketing campaigns, online advertising, infomercials, video presentations and app graphics. We can design for each of these digital channels or create an integrated digital marketing campaign that encompasses them all.      

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    • Animation and marketing campaign for Allia Impact Finance

    • We love working with D&A. They have spent time to understand us and our brand, and so are pretty much spot on with everything they produce for us. Everything is delivered on-time, and if there are any ambiguities Dan is immediately on the phone to ensure that he delivers the correct solution. Very highly recommended.

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    • “It is a pleasure to work with D&A Creative. We have always found them to be very professional and prompt, highly recommended for all kinds of design work. Amy is responsive, creative and very talented. We look forward to using their services again in the future.”

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    • “We have worked with D&A Creative on a number of varied projects from printed literature, to digital marketing and advertising. D&A always respond quickly to our – often last minute – requests, but this does not effect the high level of service they deliver. They always offer not just the standard solution but their own creative take on a brief. Their attention to detail is amazing which is extremely important for a busy marketing department. They understand our brand and work within the guidelines while still providing creative and original designs.”

      Marketing Manager UK & Ireland, Senator Pens
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